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Business

Conducting reputation audits

General company portrait compilation based on media space monitoring, identification of the level, nature and sources of target audience's awareness about a company activities, examination of service quality assessment by consumers and regulators, examination of expert opinions on corporate development prospects and current market standing

Media monitoring, media space analysis, media research

Media research is key to making analytical products that are required for achieving the analysis targets, as well as for strategic and tactical planning. Now, the agency has solid know-how in retail, IT, healthcare and real estate. We can outsource key experts in specific fields to help with the research. We also offer status monitoring and analysis of media market and business clients' sensitivity to certain developments, as well as conclusions and recommendations.<br /> Regular production of systematic media market reviews.

Integration of PR communications into annual brand activity plans

Communications strategy development is the first step in the process. After the analysis phase, we identify key activities and correct event schedule. The more detailed a company's marketing strategy presentation is, the more precisely will be defined its PR communications

Arranging PR promotion of individuals (shareholders, management, experts, etc.)

Creation of personal brand development strategies, model selection (expert, opinion leader, etc.), content planning, social networking, traffic generation, media relations at press events, drafting media publications, direct communication, presentations at events, real-time consultations<br />

Development of a PR efficiency measurement system for brands

Communication skills building and other training programmes

We develop and organize training for various audiences on the following topics: public messaging technics, efficient communication strategy for NGOs and commercial companies, crisis PR (team training), was of forming loyal journalist pools (media relations), typical mistakes in cooperation with bloggers. In addition, we outsource profile experts on specialised topics