CRISIS SURVIVAL IS A TECHNOLOGY, TOO!
Three typical mistakes during a crisis. How PR can help you cushion the blow.
1. A classic situation: The crisis came out of the blue! There is panic and confusion all around you. It is not clear, who is in charge of what, whom to listen to, and where to go. However, you would have done yourself a service, had you thought about it earlier. We are offering a 6-hour course (crisis planning by a moderator-led top team).
2. “Our product is the best, while everyone thinks we are making it out of powder! Let us write an article!” This will not work! What you need is a radical intervention; a single pill will not help here. We can help you come up with a diagnosis and treatment schedule.
3. “An employee has messed up in social media, causing such a stir!” The problem is not with the employee, but in the lack of a finely detailed corporate ABC. We can help you draft the paper in no time.
Outsourcing third-party commentators and experts
When applicable, we may recommend the services of our partners: psychologists, lawyers, crisis managers, et alia