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Concept:

Organisation of the partnership event on a turn-key basis

Date and place: October 5, 2018, 10-00 – 13.00, Minsk Renaissance Hotel
Organizers: mc Group and EZERIN COMMUNICATION in partnership
Media partners: National Centre for Marketing , www.export.by
Format: a half-day seminar for Belarusian exporters with the presentations of the speakers, open discussion and networking
VIP: The event was opened by H.E. Mr Peter Dettmar, Ambassador of the Federal Republic of Germany to the Republic of Belarus
The key speaker was Mr. Harald Zulauf, CEO of mc Group — the largest international agency in Germany, the creator of the first and currently only German-based worldwide communication network, with agencies in all economic hubs on all continents (more than 80 subsidiaries).

Objectives: to highlight the main international trends in PR, communication strategies of the German and European markets, modern approaches in business solutions that will contribute to expanding the audience and export geography, increasing visibility of Belarusian enterprises and exporting organizations.
Results: representatives of more than 40 companies from IT, construction and development, wholesale, telecommunication, consulting, industrial sector took part in the event